Cookie Policy
Last updated: 14th June 2025

This Cookie Policy explains how Emma Rice Company (trading as Wise Children) uses cookies and similar technologies on www.emmaricecompany.co.uk (the “Site”). By using the Site, you agree to the use of cookies as outlined below.

1. What Are Cookies?
Cookies are small text files stored on your device (computer, mobile phone, tablet) when you visit a website. They help websites recognise your device and remember your preferences or activity.

2. Why We Use Cookies
We use cookies to:

• Improve the functionality and performance of our website

• Understand how visitors use our Site through analytics

• Store your preferences (e.g. language or consent settings)

• Enable features like embedded media and social sharing

3. Types of Cookies We Use

• Essential Cookies
  These are necessary for the website to function properly and cannot be switched off in our systems. They include things like security, accessibility, and basic navigation.

• Analytics Cookies
  These cookies help us understand how visitors interact with the Site (e.g. page visits, click patterns) so we can improve performance. Wix may use tools like Google Analytics to support this.

• Functional Cookies
  These cookies allow the website to remember your choices and provide enhanced features (like embedded videos or saved forms).

• Marketing Cookies
  If enabled, these cookies may track browsing habits to deliver relevant ads across different websites. We do not currently run advertising campaigns, but Wix infrastructure may include third-party providers.

4. Managing Your Cookie Preferences
When you first visit our Site, you’ll see a cookie banner allowing you to accept or manage cookie preferences. You can update your preferences at any time by clearing cookies in your browser or adjusting your browser settings.

For more information about managing cookies in your browser, visit:
https://www.allaboutcookies.org/

5. Third-Party Cookies
Some features on our Site (such as embedded videos or social feeds) may use cookies from external services like YouTube, Vimeo, or Instagram. These providers may collect usage data according to their own privacy policies.

6. Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with a new “Last updated” date.

7. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact:

Emma Rice Company (trading as Wise Children)
Email: office@wisechildren.co.uk
Website: www.emmaricecompany.co.uk