Privacy Policy
Privacy Policy
Last updated: [14 June 2025]
Welcome to www.emmaricecompany.co.uk (the “Site”), operated by Emma Rice Company, the trading name of Wise Children, a UK-registered charity.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our Site or interact with our services. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Emma Rice Company is the trading name of Wise Children. For the purposes of data protection laws, we are the “data controller” of the personal data you provide to us.
2. What Information We Collect
We may collect and process the following types of personal data:
Contact Information: Name, email address, and phone number when you fill out forms or sign up for updates (assuming you have ticked the box to opt in).
Technical Data: IP address, browser type, operating system, and other data collected through cookies or analytics tools.
Marketing Preferences: Your opt-in choices regarding newsletters and other communications.
3. How We Use Your Data
We use your personal data to:
Respond to your enquiries or provide customer support
Send you updates or newsletters if you’ve opted in
Improve our website and user experience
Comply with our legal obligations
4. Legal Basis for Processing
We process your personal data based on:
Consent – where you’ve given permission (e.g. for newsletters)
Legitimate interests – to improve services or respond to requests
Legal obligation – for compliance and record-keeping
5. How We Store and Protect Your Data
Your data is stored securely and only accessible by authorised personnel. We implement appropriate technical and organisational measures to safeguard your information.
6. Sharing Your Data
We do not sell or rent your data. We may share it with trusted third parties (such as web hosts or email services) under strict confidentiality and data protection agreements.
7. Cookies
We use cookies to improve your experience. You can manage or disable cookies through your browser settings. For more information, contact us as office@wisechildren.co.uk
8. Your Rights
You have the right to:
Access the personal data we hold about you
Correct inaccuracies in your data
Request deletion of your data
Withdraw consent for communications
Object to certain types of processing
To exercise your rights, please contact us at: office@wisechildren.co.uk
9. Third-Party Links
This site may contain links to third-party websites. We are not responsible for their content or privacy practices.
10. Updates to This Policy
We may update this policy from time to time. Changes will be posted on this page with a revised “Last updated” date.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Emma Rice Company (trading as Wise Children)
Email: office@wisechildren.co.uk
Website: www.emmaricecompany.co.uk